Tennessee Williams Show Opens on Black Friday in Albany

"The Glass Menagerie" opens on Black Friday at Steamer 10 Theatre in Albany.

“The Glass Menagerie” opens on Black Friday at Steamer 10 Theatre in Albany.

A new Albany-based theater company called NorthEast Theatre Ensemble premieres “The Glass Menagerie” on Black Friday at the Steamer No. 10 Theatre, 500 Western Ave., Albany, NY.

Tennessee Williams’s first major play to appear on Broadway, “The Glass Menagerie” is an autobiographical work. It deals with personal and societal problems: the isolation of those who are outsiders for one reason or another, the hardships faced by single mothers, the difficulties a disability may create for a family, and the struggle of a young artist to begin his career.

It’s been produced for the stage and screen starring such luminaries as Katherine Hepburn, Kirk Douglas and John Malkovich.

The Albany production runs for two weekends: November 27, 28 at 8 p.m., Nov. 29 at 3 p.m., Dec. 4, 5 at 8 p.m and Dec. 6 at 3 p.m. and stars Janet Hurley Kimlicko, Joe Plock, Jacqueline Donnaruma and Sean T. Baldwin. Tickets are $18 in advance and $20 at the door. To reserve your seat call 518-483-5503.

The following is a Q&A with actor/director/educator Janet Hurley Kimlicko who founded the new NorthEast Theatre Company in Albany. The company is based at the Steamer No. 10 Theatre at 500 Western Ave, Albany, NY,  Janet is an actress known for Sticks & Stones (2006), Legend of the Angel of Love, Wedding Peach (1995) and Eve’s Necklace (2010). click here

Janet Hurley Kimlicko, founder of NorthEast Theatre Ensemble

Janet Hurley Kimlicko, founder of NorthEast Theatre Ensemble

Why are you starting a new theater company in the Capital Region?

To create work for myself and others. Being Equity up here makes finding work a challenge. There is not a lot going on and all I hear is: “You have to create your own stuff.” So that’s what I did. There is only one union theater in Albany so it would be great if the NorthEast Theatre Ensemble could get to the place of employing union and non union actors alike.

Any other reason?

I also want to create truth on stage. There is something so special and memorable about an audience and a cast sharing a moment of absolute truth onstage, taking that journey of the evening together. It truly is magic when it happens. Movies are one thing, we all enjoy them, but the shared experience of something good on a live stage is precious. I want to help create that for our actors and our audiences.

What will be different about the NorthEast Theatre Ensemble (NETE)?

NETE is an ensemble group. We all have a hand in directing a show, choosing props, costumes, set pieces. We work together to make it happen.

How do you start a theater?

Find good people with similar views and go from there, and ask EVERYONE you know who has a theater how they did it.

Why did you choose this classic as the first for the company?

We love Tennessee Williams. We love the musicality of his words; he knows how to write women. This is the second show and our first was “Hedda Gabler.” The Glass Menagerie is so beautifully layered and the characters are so intriguing. They are timeless. The struggles of each are just as valid today as they were back in 1937 when the play is set.

Will Steamer No. 10 Theatre be the home of the NorthEast Theatre Ensemble?

Yes, it’s a non-profit, theater that produces and presents shows for children and families, and touring to schools and theaters throughout the Northeast so it’s a perfect fit.

Located in Albany, NY, Steamer No. 10 Theatre presents a variety of live stage and music productions, including children’s theater, Eclectic Performance Series, Vacation Daze, Theater Voices, and Too Deep Entertainment.

The End


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Day Three of 50 with Rosie O’Donnell

by Sheila Carmody
Guaranteed Press


Just before Rosie’s show at Gotham Comedy Club, we stopped by an art exhibit in Chelsea and this was my favorite: Richard Haines: A Room of One’s Own Daniel Cooney|Fine Art

A perfect storm doesn’t usually lend itself to stand-up comedy — during the storm – but certainly by the time Rosie O’Donnell reaches the 50th time on stage performing her newest stand-up act she’ll have what’s she’s looking for: a new, fully formed HBO special.

Rosie performed the first four shows of what she said will take 50 times on stage before she has a polished act ready for prime time this weekend at Gotham Comedy Club in Chelsea, NYC. I attended performance No. 3, at 7:30 p.m. Saturday, Oct. 17th.

And, having seen her twice before, both times at Levity Live in Nyack, NY, (the first time with her return to stand up after 10 years and the second for the recording of her last special “A Heartfelt Stand up”), I think I can say: her personal, triple threat slump — estranged wife, dead father and rebellious teenagers — will only make her a better comedian. And perhaps more beloved (which she is) by her fans, who were certainly out in full force this weekend.

Rosie looked a bit more unsure of herself than usual as she gingerly approached the stage Saturday night. She signed on for the weekend’s four shows five months ago when her life looked quite a bit different. But once she took the stage – aside from a few overeager, high octane audience members who interrupted the performance to “share” with her – the early act seems to have the promise of becoming the full-fledged HBO show she’s working toward.

Consider the material: it sounds very much like a George Carlin act. Death, pissed off rebellion, drugs, mental illness, sex, child abuse and some other stuff too.

Rosie of course knows on some level, as painful as recent months have been, the best stories come from pain. Some of her best Saturday night, included:

  • The cat named Pussy.
  • Her imitation of Tatum O’Neal.
  • Feeding her son pizza to keep him from going into the military.

Rosie was definitely feeling unsure of getting on stage, judging by the fact that she said she’d been in therapy every day for the week leading up to Saturday night. Unfortunately she no longer has the British sounding therapist who once told her that the pain she was feeling in her arms (which was actually a heart attack!) was probably (cue the posh British accent) “some psychosomatic trauma transferred. You saw the fat woman. And you thought, ‘That could be me.'” (Click here for the video of Rosie imitating her therapist.)

O’Donnell of course addressed some of the way her life has changed as of late. My own theory of why she’s hounded by the media is because she doesn’t write her own story. She lets others do it for her and then just trusts her PR person to go on the defense. A good offense is the best defense, Rosie!

Whatever the result of her latest project, it will likely be cathartic for her. And we were privileged to get in on the early stages of its development.

Of course, we’ve all experienced the kinds of heartache and — let’s face it — life’s lessons Rosie has learned as of late, but then luckily not in the New York Post. But she’ll get past it. We’ll get past it. And hopefully, eventually, I can get tickets to it!

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Six potential impacts of having your kids “opt out” of state tests

No. 1 – Lower home values. Schools with lower than 95 percent participation rate on the NYS state tests will be labeled in need of improvement and families looking for homes will avoid buying (or even looking) in your district. ( The 95 participation requirement was put in place some time ago because non-participation is an old trick used to make schools look like they’re doing a good job. If you find a way around the weakest kids taking the test you don’t look as bad. Whether you know it or not, when you were in school, some kids were not even given the opportunity to take Regents tests cause more failing kids made the school look bad.)

No. 2 – The majority of kids being opted out are higher performers so the test results will be artificially low which means the teacher evaluations will suffer. So it will hurt the chances of good teachers receiving good evaluations.

No. 3 – A lower than 95 percent participation rate makes for an administrative nightmare. More time will be spent next year on administrative/reporting tasks taking away time spent helping students. Efforts will be directed away from kids toward appeasing State Ed.

No. 4 – Title 1 funds may be at risk.

No. 5 – You will be teaching your children that it’s okay to use kids as political pawns.

No. 6 – Parents will have no idea what their kids learned this year and where they need more support. Educators have worked hard to teach the higher standards this year and parents who “opt out” won’t know how well their children are performing this year.

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Amy Poehler & Tina Fey’s Golden Globe Drinking Game

Sheila Carmody:

Oh yes it’s ladies night and it’s feelin’ right.

Originally posted on KYMX Mix 96:

This Sunday (1/12/14) is the Golden Globes. The Hollywood award show will be hosted for the second year in a row by Amy Poehler and Tina Fey. You know what that means. Get out those glasses; it’s time to drink!

Last year, the two comedians informed The Hollywood Reporter about a very fun and efficient drinking game the audience can play while watching the Globes. The rules include the following: any time an actress cries in a speech, drink; any time you see a person actively not listening to someone onstage, drink. Any time someone says, “I didn’t prepare anything!” take a drink. There were even strange rules such as, “Any time anyone thanks Harvey Weinstein (studio executive), eat a meatball sub.”

The SNL alums will be hosting the show again this year, and they decided they needed to update their drinking game. When speaking with The Hollywood Reporter

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Increase Your Customer Base Without New Technology

Sheila Carmody is a Content Specialist for Guaranteed Press. If you're ready to create content that moves your organization forward, contact her by phone (518) 366-6148 or email scarmody2009@gmail.com

Sheila Carmody is a Content Specialist for Guaranteed Press. If you’re ready to create content that moves your organization forward, contact her by phone (518) 366-614.

Content is where I expect much of the real money to be made on the Internet.” — Bill Gates, Microsoft

Today’s Top 10 list of things Guaranteed Press can do to bring visibility — and customers — to your business.

No. 10 – We can create a message with a story for your organization that resonates with the media and the public.

No. 9 – We can improve employee morale by communicating what’s happening in your business and industry with the people who are working for you.

No. 8 – We can translate what you’re doing into a language that reaches and touches the masses.

No. 7 – We can improve the value of the dollars you’ve spent on IT by using it to disseminate your message.

No. 6 – We can make your organization a local and national media source for your industry.

No. 5 – We can tell you what the media will ask you and the best way to answer them.

No. 4 – We can make you sound as smart as you are.

No. 3 – We can put an end to the constant search for a marketing, PR and media professional who will take you beyond the constant search for a marketing, PR and media professional (so that you can golf more, if you wish.)

No. 2 – We can create content with real value, breath life into existing content and use other people’s content to your best advantage .

And the No. 1 thing Guaranteed Press Can Do for Your Business — we can make the website that you already have — and paid a lot for! — work for your business.

Stop paying for empty containers and modules and start investing in engaging content. We know what it is.

Call Sheila Carmody at (518) 366-6148 or email scarmody2009@gmail.com

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What keeps us going back to “Seinfeld” again and again?

Sheila Carmody is in Internet Marketing

Sheila Carmody is in Internet Marketing

I worked as a journalist and an advocacy journalist for many years and never once wrote a news story based on a press release. They had no news value, no story value. Then I thought: what would happen if the public relations people actually sent me something I could use, a good story?

Twice I had the opportunity to find out. The first time was as the media relations director for a local college. My storytelling resulted in a 60 percent increase in student applications.

The second time was about three years ago.  I was working with consultants to establish public relations and marketing for a national STEM (science, technology, engineering, mathematics) education organization.

The public relations consultant wrote traditional press release after traditional press release with no results. That’s when I began to develop the idea for a business called Guaranteed Press.

Eighteen months and $180,000 later the public relations consultant’s contract ended. The COO gave me the chance to lead the public relations charge. I took a storytelling approach.

Within three months I generated major stories in The Huffington Post and The Washington Post.

When that business moved to Indiana, I started Guaranteed Press.

Whether it’s the media, your customers, potential clients, your employees – everybody loves a good story.

We’ve all watched “Seinfeld.” It’s famous for being about nothing. But the reason people return week after week, year after year, decade after decade is they tell good stories. I can do the same for your business – guaranteed.

Call me (518) 366-6148 or email me at scarmody2009@gmail.

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A media relations strategy that causes more harm than good

Sheila Carmody is a Content Specialist for Guaranteed Press. If you're ready to create content that moves your organization forward, contact her by phone (518) 366-6148 or email scarmody2009@gmail.com

Sheila Carmody is a Content Specialist for Guaranteed Press. If you’re ready to create content that moves your organization forward, contact her by phone (518) 366-6148 or email scarmody2009@gmail.com

The top 10 reasons why you shouldn’t call the media to pitch your news story?

No. 10 – It’s not about you.

No. 9 –  This is a psychological game and when you pick up the phone — you lose.

No. 8 – Caller ID (They will become familiar with your phone number and ignore you.)

No. 7 – Caller ID (If they do pick up the phone it means they know they can exploit your organization. And to their credit — they will.)

No. 6 – When you call them they’re filling in the blanks but when they call you, you fill in the blanks — with your message.

No. 5 – You’ll gain the reputation for being needy and they’ll avoid you or at best humor you. 

No. 4 – They will use you rather than the other way around.

No. 3 – They won’t be following your lead.

No. 2 – They won’t be able to capture what you’re saying. No matter what they say they cannot write as fast as you speak. You have a better chance of putting words in their mouth if you put your message in their language and send it in an email. (Limit two sentences.)

No. 1 – Effective media relations is proactive; they should be calling you.

If you hire a media relations director whose strategy includes picking up the phone and calling the media, your media relations strategy is causing your organization more harm than good.

For more information on media strategies that produce results, contact Guaranteed Press at (518) 366-6148 or email Sheila Carmody at sheila_carmody@yahoo.com. 

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Engaging content has nothing to do with sex — sorry!

Sheila Carmody is a Content Specialist for Guaranteed Press. If you're ready to create content that moves your organization forward, contact her by phone (518) 366-6148 or email scarmody2009@gmail.com

Sheila Carmody is a Content Specialist for Guaranteed Press. If you want content that will move your organization forward, contact her by phone (518) 366-6148 or email scarmody2009@gmail.com

I was a little taken aback recently when the Public Relations Director of a large university asked what I meant by “engaging content.”

She’s the head of PR at a university with 15,000 students, and she doesn’t know what engaging content is? Time to put pen to paper.

Let me start by saying: you will not learn how to write engaging content in this brief blog. You will however become a much more successful organization if you hire someone (http://www.guaranteedpress.net) who can write engaging content. It takes years of writing to become that kind of writer.

So while this might not be the last word on the subject in this blog, here are some of the elements of engaging content:

  • It’s provocative, seductive and alluring. But it has nothing to do with sex. Sorry!
  • It’s something you’ll be compelled to read all the way through.
  • It adds value.
  • It leaves them wanting more.
  • And perhaps most important — it’s not ALL about you or your organization. It’s primarily about the end user, the reader, the person or group you want to engage.

As marketing entrepreneur Drew Williams recently wrote in Upstart Business Journal: “The goal isn’t to have giga-bytes of useful information available to your prospect to pick through. The goal is to create a den of seduction that deliberately draws your prospect along a path, tempting them at various points to exchange their contact information for the tasty content you’ve prepared—all of which promises to address the burning business pain they’re on your website to solve.”

And an updated search engine algorithm makes high-quality content even more important and integral to a company’s website and overall online marketing strategy. In other words, no amount of html code will make up for boring, bland content.

Engaging content is the opposite of what has passed for PR and marketing for the past several years and decades really. If you understand and move forward with that premise — and hire a writer with a record of engagement (http://www.guaranteedpress.net) — you’ll be on the right path. And, better yet, your organization will finally have the reputation you’ve always wanted.

Sheila Carmody is a Content Specialist for Guaranteed Press. If you have any marketing communication needs for your business, whether it’s unraveling the mystery of traditional media or creating content for strategic digital communications contact her at (518) 366-6148 or scarmody2009@gmail.com.

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Going off the grid with cable

A Thursday article in the TU lead to a rash – 40 and counting – of Facebook comments from people who use or once used Time Warner (TW) for cable, Internet and phone and now feel like they’re being held hostage by their addiction to media.

Do we really need thirty million channels.

Do we really need thirty million channels?

Many were downright angry: “We have become addicted to the fast pace of internet. The need to feel ever changing and continuous information being thrown at us is overwhelming. Gone are the days of socializing on the front porch. Wish we could all say screw them all and dump them on the same day.” -TL

I’ve felt that way as well and am in the market for a new TV and some of the comments included interesting solutions for the high cost of Time Warner. (And I offer 21st century public relations services, which it sounds like TW needs. Call me, maybe.)

More importantly — the suggestions:

“I used to use TWC but now I live in a remote area and I’m happy with DISH network. I used to use DIRECT TV but DISH is more accommodating and better customer service. I use my phone for hot spot Internet connections now. It’s cheaper for me.”  – AR

“We went to just basic cable and Internet. It cut our bill in half. Now we pay less than $70/mo. We are thinking of getting rid of cable completely and just getting an Internet TV box instead.” – JD

“We upgraded to a smart tv and stream everything from Netflix, Hulu, etc. Love that you can watch anything you want with no commercials! And it is cheap cheap cheap!!” – BN

“I hate Time Warner more than anything. We are forced to use them for Internet bc FIOS is not available by us yet. We are with direct tv tho and love them. They are always accommodating and easy to talk to. When we had time Warner come “fix” our Internet they didn’t fix anything, and cut our wifi connections in half. They are the worst company ever. It’s not fair that they get away with what they do. Honestly who charges for a router?!?!” – MC

“FiOS is no better, trust me.” – VMA

Subscribe to the blog for status updates from someone who is planning to go off the grid with cable, as long as I can get my Guiliana and Bill on the Style Network, of course.


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David Cassidy and the Decoupage Lampshade

Better Days

Record Albums

My friend Renee had a friend growing up whose mother saw #DavidCassidy at SPAC (Saratoga Performing Arts Center) back in the day and she brought a lampshade with her that had his picture on it (her own decoupage* artwork), and she threw it up on the stage and hit him.

To hear Renee tell the story: it hadn’t occurred to her she might hurt him throwing a lampshade at him, she said. She was just trying to get his attention.

Renee who is more of a millenial than me (I’m more the friend’s mother’s age.) was my partner in crime a few years ago post divorce (my divorce), when she shared the story. She hatched a plan one night to look for his house in Saratoga. (We heard he had a house cause he liked the track.)

I, not a millenial, had (have) all his albums. Renee didn’t think anyone could forget being hit by a lampshade while on stage singing. “We’ll take the albums with us,” she said, as though that would somehow give us an in. “After all, who couldn’t forget being hit by a lampshade.”

Sounded like a good idea to me. Saratoga Springs is always a good destination. David Cassidy was my Frank Sinatra, my Beatles, my Backstreet Boys.

Not long after she hatched the plan, we were visiting a friend when Renee started to tell the story about her friend and the lampshade and our plan to track down David Cassidy. She shared all the details.

She got to the part about the albums: “We’re gonna put Sheila’s photo albums in her trunk…” she said.

“Photo albums?!” I said. “Renee, they’re not photo albums; they’re RECORD albums.”


* In case you’re a millenial: decoupage was popular in the 1970s and is the art or technique of decorating something with cut-outs of paper, linoleum, plastic, or other flat material over which varnish or lacquer is applied. 

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