Monthly Archives: November 2013

Increase Your Customer Base Without New Technology

“Content is where I expect much of the real money to be made on the Internet.” — Bill Gates, Microsoft Today’s Top 10 list of things Guaranteed Press can do to bring visibility — and customers — to your business. No. … Continue reading

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What keeps us going back to “Seinfeld” again and again?

I worked as a journalist and an advocacy journalist for many years and never once wrote a news story based on a press release. They had no news value, no story value. Then I thought: what would happen if the public … Continue reading

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A media relations strategy that causes more harm than good

The top 10 reasons why you shouldn’t call the media to pitch your news story? No. 10 – It’s not about you. No. 9 –  This is a psychological game and when you pick up the phone — you lose. … Continue reading

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