The top 10 reasons why you shouldn’t call the media to pitch your news story?
No. 10 – It’s not about you.
No. 9 – This is a psychological game and when you pick up the phone — you lose.
No. 8 – Caller ID (They will become familiar with your phone number and ignore you.)
No. 7 – Caller ID (If they do pick up the phone it means they know they can exploit your organization. And to their credit — they will.)
No. 6 – When you call them they’re filling in the blanks but when they call you, you fill in the blanks — with your message.
No. 5 – You’ll gain the reputation for being needy and they’ll avoid you or at best humor you.
No. 4 – They will use you rather than the other way around.
No. 3 – They won’t be following your lead.
No. 2 – They won’t be able to capture what you’re saying. No matter what they say they cannot write as fast as you speak. You have a better chance of putting words in their mouth if you put your message in their language and send it in an email. (Limit two sentences.)
No. 1 – Effective media relations is proactive; they should be calling you.
If you hire a media relations director whose strategy includes picking up the phone and calling the media, your media relations strategy is causing your organization more harm than good.
For more information on media strategies that produce results, contact Guaranteed Press at (518) 366-6148 or email Sheila Carmody at email@example.com.