Category Archives: Health Benefits, Media and Nora Ephron

Increase Your Customer Base Without New Technology

“Content is where I expect much of the real money to be made on the Internet.” — Bill Gates, Microsoft Today’s Top 10 list of things Guaranteed Press can do to bring visibility — and customers — to your business. No. … Continue reading

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What keeps us going back to “Seinfeld” again and again?

I worked as a journalist and an advocacy journalist for many years and never once wrote a news story based on a press release. They had no news value, no story value. Then I thought: what would happen if the public … Continue reading

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A media relations strategy that causes more harm than good

The top 10 reasons why you shouldn’t call the media to pitch your news story? No. 10 – It’s not about you. No. 9 –  This is a psychological game and when you pick up the phone — you lose. … Continue reading

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Engaging content has nothing to do with sex — sorry!

I was a little taken aback recently when the Public Relations Director of a large university asked what I meant by “engaging content.” She’s the head of PR at a university with 15,000 students, and she doesn’t know what engaging … Continue reading

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Going off the grid with cable

A Thursday article in the TU lead to a rash – 40 and counting – of Facebook comments from people who use or once used Time Warner (TW) for cable, Internet and phone and now feel like they’re being held … Continue reading

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David Cassidy and the Decoupage Lampshade

My friend Renee had a friend growing up whose mother saw #DavidCassidy at SPAC (Saratoga Performing Arts Center) back in the day and she brought a lampshade with her that had his picture on it (her own decoupage* artwork), and … Continue reading

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Health Benefits Almost Give Woman Heart Attack

In 1986, I was sitting at my desk at work when the phone rang. I picked it up and on the other end was someone from my health insurance company, health benefits I had through my employer. It was Friday … Continue reading

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How to get the media to pitch to you.

As a journalist, I regularly received press releases and media pitches from organizations eager for good press. Unfortunately, they lacked news value without exception. I wished they had news value; I could have used them. I needed stories. But they … Continue reading

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Getting married after 50 and fashion

Several times I’ve looked at wedding dresses through a dreamy portal on Facebook called Studio White. The dresses they feature on Facebook and on their website are, in the words of Kim Kardashian, “gorge.” Unfortunately they’re in Australia, which is … Continue reading

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Brown paper packages tied up in string (Good holiday gifts for 20-yr-old girls)

paint them something frame a picture of you go to “color me mine” and paint them a bowl or vase or mug etc. sephora makeup kits mac makeup juicy couture stuff betsey johnson stuff wildfox stuff clothes camera urban outfitters … Continue reading

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