Sheila’s Summertime Online Party


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New York State Strawberries

New York State Strawberries

Click on the photo for individual strawberry shortcake recipe.

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What’s a Favicon and why do I need one?

So the other day I was wondering: What’s the teeny tiny icon to the left of a website address in the address bar and how can I get one?”

It was a question I asked myself before but on this particular day I had five seconds to spare so I decided to investigate.

I contacted the support “team” for my website and typed in my question.

Me: “What’s the teeny tiny icon to the left of the address bar and how do I get one to appear on my websites?”

Support: “That is a website Favicon.”

Me: A what?

Support: “A Favicon.”

Me: “wtf”

Support: “Favicon is short for favorites icon.”

Me: “Ahhhhhh.”

Support: “It’s just a small image that’s associated with a page or website.”

Me: “Hmmmm.”

Support: “In order to add one to your website you must have a favicon.ico file.”

Me: Silence.

Support: “This can be created a couple of different ways. You can use a photo editing application on  your own computer or there are a variety of websites that will help you create a new one or take a preexisting image of yours and make that into a Favicon.”

Me: “What are the benefits of having a Favicon?”

Support: “Makes your website more easily recognized, displays your brand as a sign of trust, brand as a sign of trust, differentiates your website from your competitors, it looks polished and professional.

Favicon – The teeny tiny icon to the left of your url in the address bar.

Is that a noun?

For information on Sheila Carmody, go to

Her Favicon will appear in 24 hours.

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Rising Above It 9/11

Rain pelted the car as we sped up the West Side Highway north from downtown 9.11Manhattan. I turned to look out out the passenger’s side window and there sat a massive building so close to the road I had to lean forward and crane my neck to see past the first few floors.

This was a huge building, rising up out of the ground, towering over the highway, “probably the new World Trade Center building,” my boyfriend said, as he navigated his way through traffic.

Tears welled up in my eyes, probably a typical reaction whenever any one of us is propelled back to that autumn day. The blue sky. The sound. The horror. The fireballs. The smoke.

Rising above it, I thought to myself.

I wasn’t even aware the central building at the World Trade Center site and 9/11 Memorial was finally going up and here it was — in my face. It was so big, so close to the roadway it looked like it was standing firm with its arms folded as if to say: “Try to move this.”

Rising above it, I thought to myself.

Again, tears. The pain of loss. Children who lost their parents. Brothers who lost sisters. Husbands who lost wives. Wives who lost husbands. And the horror: parents who lost children.

Rising above it, I thought to myself.

Those families had endured the worst. They had to mourn the loss of loved ones ripped from their lives at the World Trade Center towers, at the Pentagon and in that field in Pennsylvania.

Rising above it, I thought to myself.

A floor a week, I read when I returned
home. That was the goal. The Port Authority – in charge of the rebuilding of the World Trade Center complex – was moving on.

Rising above it, I thought to myself.

Growing out of the ground like green shoots that come up after a forest fire, the building personified a kind of life cycle. We are knocked down; we get back up. We don’t forget, but we don’t let it define us.

Rising above it, I thought to myself.


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Turning around Mexican students’ graduation rates in urban schools

Click here for Lonnie Palmer’s bio.

Video produced by Sheila Carmody.

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Why I’m thankful for nanotechnology. A blog post by Sheila Carmody, brought to you by bad TV

Why is it every time I hear or read about nanotechnology my mind drifts back to a TV show I barely watched? It’s 1979, I’m desperate to graduate from high school. On television, Robin Williams is trying to breathe life into one of the most dreadful shows ever made. Actress Pam Dawber stares blankly (I’m sure no reflection on what’s going on inside her pretty little head.) into Williams’ eyes (i.e. camera number two) and he says: “Na-nu, na-nu.”

Thank God for nanotechnology if only for the possibility that it will replace the memory of that vapid show (“Mork and Mindy” for anyone born after 1970) in my brain.

OK, not the only reason to be thankful for nanotechnology. Without it I’d have nothing to occupy me while I sit in the doctor’s office waiting (my iPhone) and there would be little chance of living forever (I’m depending on nanobioscience to save me from my mortal self).

For that was the conclusion my friend Claire and I made as we exited a lecture recently on the campus of the College of Nanoscale Science and Engineering (CNSE) in Albany, NY. Yes, with a little help from the entrepreneurial scientists on that campus and Alain Kaloyeros — the pioneer of the education research taking place on that campus and reaching out into the world — scientists and engineers are learning to control and manipulate atoms and molecules for the benefit of the environment, health and safety.

Even entertainment, which leads us back to the beginning. Because without “Mork and Mindy” Williams might still be practicing pantomime on the steps of the Metropolitan Museum of Art (probably not). It was after all the vehicle that drove him onto the world stage.

And that is no small — nano-sized — feat.

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Think hiring a PR person who knows reporters will solve visibility problem? Think Again

The entertainment editor where I worked moved to another state and took a public relations position with a charity that helps children — and adults — who have facial deformities such as cleft lips and palates by connecting them with medical doctors who perform reconstructive surgery.

She was back in town briefly and stopped by the newsroom to say hello. I was a features and entertainment writer at the time. My editor and I were catching up with our former colleague.

She interrupted briefly: “Oh, a young girl is having reconstructive surgery at the local hospital and I said I’d pass it along because they think it’s a story. When I get back I want to be able to honestly say I told you about it so – I told you.”

I looked at my editor at the time, she nodded knowingly and we moved on to more newsworthy subjects…like the weather.

My point: what’s going on within your organization isn’t news to the outside world. And it doesn’t matter how well you know the reporters in the newsroom. If it’s isn’t a news story, they won’t print it. And if your public relations person is telling you otherwise, you should find another public relations person.

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New York Transit Museum

The New York Transit Museum is in the Brooklyn Heights neighborhood and is a unique museum experience. It revolves around one New York City institution — the subway.

Take the steps down to a station where history comes alive through subway cars that reflect eras past, going all the way back to the turn of the century — the 20th century.

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