Tag Archives: Public Relations

Increase Your Customer Base Without New Technology

“Content is where I expect much of the real money to be made on the Internet.” — Bill Gates, Microsoft Today’s Top 10 list of things Guaranteed Press can do to bring¬†visibility — and customers — to your business. No. … Continue reading

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What keeps us going back to “Seinfeld” again and again?

I worked as a journalist and an advocacy journalist for many years and never once wrote a¬†news story based on a press release. They had no news value, no story value. Then I thought: what would happen if the public … Continue reading

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How to get the media to pitch to you.

As a journalist, I regularly received press releases and media pitches from organizations eager for good press. Unfortunately, they lacked news value without exception. I wished they had news value; I could have used them. I needed stories. But they … Continue reading

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Think hiring a PR person who knows reporters will solve visibility problem? Think Again

The entertainment editor where I worked moved to another state and took a public relations position with a charity that helps children — and adults — who have facial deformities such as cleft lips and palates by connecting them with … Continue reading

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